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What is a SWOT analysis PDF?
To give the question some context, SWOT stands for Strengths, Weaknesses, Opportunities and Threats. It is generally arranged in a four cell matrix. Strength and weakness are assessments of the internal environment, while opportunities and threats refer to the external. By the same token, weaknesses and threats are negative while strengths and opportunities are positive. SWOT is commonly used to assess organization status relative to the markets and/or service area along with several other models. It is interesting to consider the use of the model on a personal level and for the same reason it can be difficult to use it organizationally. People really like their comfortable delusions. Let me provide an example. Some years back, I had dealings with a company that was subsequently acquired. As is often the case, many of the individuals I dealt with moved on and since t were in the same area as RIM (the maker of the Blackberry cell phone), a large number of them ended up there. As a result, I was privy to the inside gossip of how the Blackberry went from hero to zero (well, almost zero). Long story short, RIM management had heard rumors of the iPhone and it’s (then) massive screen and consequent lack of a mechanical keyboard. T held meetings about this, and no doubt there was either formal or informal SWOT assessment. Ultimately, the RIM engineers concluded that what Apple was rumored to be working on was impossible. RIM concluded that t were “strong” and Apple was “weak”. Well, you know how that turned out. Strength and weakness are relative concepts. A little while ago, the Williams sisters (Venus and Serena), observed some male tennis players during practice and concluded that t could probably beat any man ranked 200 or lower. To their credit, t decided to test this hypothesis and wound up playing Karsten Braasch, a German tennis player ranked 203 in the world. He kicked their butts. The Williams sisters are physically very strong, in the context of female competition, but weak is the broader context of all possible opponents irrespective of their sex. After 1998, t had a very realistic SWOT analysis about how t ranked in the grand scheme of things. The ability to do an effective personal SWOT depends on realistic appraisals of one’s abilities and for the most part would need objective performance measures of the group one hopes to compete with and/or against. The issue of what you are measuring, human performance, especially in the social context, is highly subjective. One may perceive something as a weakness that is actually a strength in an appropriate environmental context. Similarly, strengths can be weaknesses as well. Personal characteristics, like business characteristics, are defined as strengths and weaknesses by the environment. Fish aren’t good at climbing trees, but great at swimming. If you’re a fish in the forest, you are in the wrong place. So ultimately, I would have to say that SWOT isn’t a particularly useful tool for individual assessment. A business can change personnel and become a different kind of institution, but you and I cannot. We have to find environments that suit our dispositions, a place where our existing characteristics have utility and our weaknesses are of lesser consequence. Of course, if you are deluded about who you really are, all bets are off.
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To summarize, your SWOT model is a framework for assessing whether you have a strong identity or identity crisis and whether you can identify with your role. There are other ways to look at the same thing. One of the most common is to use your own SWOT and identify a SWOT which you feel is appropriate. I have found this to be a much more effective approach than simply applying the model. I know that it can be difficult for an individual to adopt a framework like this, let alone an organizational one. Furthermore, I can assure you that SWOT is actually quite flexible, and is easy to apply. If you think of them as a continuum, with the model at one end and the individual at the other end, I think they are a very effective tool in your utility belt and/or tool chest. What I have said above.
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