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How would you use social media for prospecting and lead generation?
Have you considered using your website as a sales prospecting tool? You spend a lot of time and effort in generating traffic to your website but only about 2% of your traffic actually converts. That means you’re missing out on a lot of potential prospects. With a website visitor tracking software, you can quickly uncover the companies visiting your site that don’t convert. Specifically, with a tool like Clickback WEB you’ll identify the companies visiting your site and also gain a list of potential prospects at those companies. This means your sales team will have actionable leads to reach out too. You can sign up for a 14-day free trial to give Clickback WEB a test drive! Disclaimer. I work for Clickback.
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You can also use paid advertising to build a list to be sent to your website. The key is to make sure that your company's brand is strong enough to stand out from the crowd. If someone can find and learn more about you by researching on your website then it would be easy for them to find you on a site as big as yelp. Make an effort to provide a unique service in your market as this makes it difficult for others to access it. 4. Get the right domain name. Domain names are important. Domain names determine your reputation in your niche. While a website is the place to be to display your contact info, there are other ways to get in the business. You can have a domain with your company name, or you can go with an address, just remember, no one in SEO is talking about your website address..
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